What if ordinary people doing everyday things suddenly stopped adulting, and acted the way they do at the Fair? It would be wild, wondrous, and totally inappropriate for any other place than the fairgrounds.
For this year’s Fair campaign, we showcase the undeniable kid-like spirit of the Fair by unleashing it in otherwise normal settings.
Like at a grocery store parking lot.
Or on a front lawn.
Even at a typical family dinner.
Or in a conversation about dieting.
Hey guys, Save It for the Fair. Coming August 18th through 27th, it’s the social event of the summer where you can really go hog wild.